Bellwether Blog

Insights and inspiration that transform experts into thought leaders who reach wider audiences with better, more useful content.

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April 13, 2020
What Thought Leadership Actually Looks Like

Thought leadership can be a powerful vehicle for impacting the world with your meaningful message. Here's what it actually looks like in two examples.

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April 6, 2020
3 Reasons Why LinkedIn May Be The Linchpin For Your Content Strategy

LinkedIn can seem daunting since it is not the first outlet we think of when it comes to content. But in today’s social media climate, maybe it should be. Here are three reasons why LinkedIn could be a linchpin for your content strategy.

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March 31, 2020
How to Define Your Voice as a Thought Leader

Creating great content is a journey, and it can be hard to know if you are headed in the right direction. After you've defined your audience, you’ll want to take a turn and think about how you sound to your audience.

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March 18, 2020
10 Creative Engagement Tactics For You To Try During COVID-19

While your audience is social-distancing from you, you can’t distance yourself from them. This may be a challenge, but here are some creative ways you can increase your audience engagement during the chaos of COVID-19.

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March 4, 2020
Why You Should Watch More Reality TV (for Work)

Have you ever wondered why people watch reality TV? These shows have mastered the art of the curiosity gap. The curiosity gap invites your audience to stick around long enough to hear your pitch. That is the exact reason why this is a must-use technique for every content creator. Here’s how it works.

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February 19, 2020
This Important Step Will Transform Your Content

You can’t just dive into blogging without thinking through a few things that will help guide the content you create. A key step is to decide how you want your content to impact your audience.

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February 10, 2020
Why Slow And Steady Wins The Social Media Engagement Race

Engaging your audience on social media is essential, but engaging well can seem like a constant challenge. The good news is that slow and steady engagement often leads to the best results.

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January 29, 2020
Do This Before You Create Any Content

Before you start creating any content, there’s one thing you should do: Get to know your audience as well as you know a good friend.

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January 19, 2020
3 Things To Ask Your Creative Freelancer

Chances are that you have already worked with or will collaborate with a freelancer at some point. In fact, contracting with a creative freelancer may be one of the best business decisions you can make. When you do, here are three things you should ask them to have a successful working relationship.

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January 13, 2020
These 5 Factors Will Make You A Thought Leader

The term “thought leadership” is near the top of the list for trending buzzwords in the marketing industry as we enter the 2020s. It’s such a ubiquitous term, and so many people are using it, that I’m surprised there isn’t a universal-accepted definition. It’s about time we have one.

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October 3, 2019
How to Promote Your Book Through Op-ed Publishing

Building your online platform is a major key to successfully launching your book. Publishing an opinion piece online is a great way to drive a conversation and establish yourself as a thought leader in your space, and increase book sales.

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October 2, 2019
6 Effective Words for Managing Your Creative Team

You’re managing a creative team, but you are wondering how to effectively lead or coach them? You definitely are not alone. These six words can help produce better outcomes for your projects and creative team.

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