Emma McAdoo

Former Marketing Intern

Em completed her undergraduate degree in December 2025. She was excited to develop her copywriting and marketing skills during her internship at Bellwether Communications.

Alongside her internship, Em also pursued a certification in Digital Marketing and E-commerce through Google.

Education

Cumberland University / 2025
Bachelor of Business Administration, General

Inspirational Quote

"Whether you think you can, or you think you can't, you're right." - Henry Ford

September 23, 2025

How to Tailor Your Messaging to Gen Z

Emma McAdoo

As Gen Z’s purchasing power grows, their consumer preferences will influence how brands communicate with their audience. Here's how you can tailor your messaging to reach them more effectively.