LinkedIn can seem daunting since it is not the first outlet we think of when it comes to content. But in today’s social media climate, maybe it should be. Here are three reasons why LinkedIn could be a linchpin for your content strategy.

Creating great content is a journey, and it can be hard to know if you are headed in the right direction. After you've defined your audience, you’ll want to take a turn and think about how you sound to your audience.

You can’t just dive into blogging without thinking through a few things that will help guide the content you create. A key step is to decide how you want your content to impact your audience.

Engaging your audience on social media is essential, but engaging well can seem like a constant challenge. The good news is that slow and steady engagement often leads to the best results.

Before you start creating any content, there’s one thing you should do: Get to know your audience as well as you know a good friend.