Have you ever wondered why people watch reality TV? These shows have mastered the art of the curiosity gap. The curiosity gap invites your audience to stick around long enough to hear your pitch. That is the exact reason why this is a must-use technique for every content creator. Here’s how it works.

Before you start creating any content, there’s one thing you should do: Get to know your audience as well as you know a good friend.

Chances are that you have already worked with or will collaborate with a freelancer at some point. In fact, contracting with a creative freelancer may be one of the best business decisions you can make. When you do, here are three things you should ask them to have a successful working relationship.

You’re managing a creative team, but you are wondering how to effectively lead or coach them? You definitely are not alone. These six words can help produce better outcomes for your projects and creative team.