Creating great content is a journey, and it can be hard to know if you are headed in the right direction. After you've defined your audience, you’ll want to take a turn and think about how you sound to your audience.

While your audience is social-distancing from you, you can’t distance yourself from them. This may be a challenge, but here are some creative ways you can increase your audience engagement during the chaos of COVID-19.

Have you ever wondered why people watch reality TV? These shows have mastered the art of the curiosity gap. The curiosity gap invites your audience to stick around long enough to hear your pitch. That is the exact reason why this is a must-use technique for every content creator. Here’s how it works.

You can’t just dive into blogging without thinking through a few things that will help guide the content you create. A key step is to decide how you want your content to impact your audience.

Before you start creating any content, there’s one thing you should do: Get to know your audience as well as you know a good friend.

Chances are that you have already worked with or will collaborate with a freelancer at some point. In fact, contracting with a creative freelancer may be one of the best business decisions you can make. When you do, here are three things you should ask them to have a successful working relationship.

The term “thought leadership” is near the top of the list for trending buzzwords in the marketing industry as we enter the 2020s. It’s such a ubiquitous term, and so many people are using it, that I’m surprised there isn’t a universal-accepted definition. It’s about time we have one.