Thought leadership can be a powerful vehicle for impacting the world with your meaningful message. Here's what it actually looks like in two examples.

You can’t just dive into blogging without thinking through a few things that will help guide the content you create. A key step is to decide how you want your content to impact your audience.

The term “thought leadership” is near the top of the list for trending buzzwords in the marketing industry as we enter the 2020s. It’s such a ubiquitous term, and so many people are using it, that I’m surprised there isn’t a universal-accepted definition. It’s about time we have one.