LinkedIn can seem daunting since it is not the first outlet we think of when it comes to content. But in today’s social media climate, maybe it should be. Here are three reasons why LinkedIn could be a linchpin for your content strategy.

Before you start creating any content, there’s one thing you should do: Get to know your audience as well as you know a good friend.

Building your online platform is a major key to successfully launching your book. Publishing an opinion piece online is a great way to drive a conversation and establish yourself as a thought leader in your space, and increase book sales.